Gaëtane & Co Design is an interior design and branding practice.
AUTHENTICITY. RELEVANCE. INTIMACY.
We approach every project with a beginner’s mind. A clean slate without predetermined possibilities. We are guided by each client’s unique brand DNA.
Curiosity and empathy guide everything we do. We research our projects carefully, uncovering layers of local history and relevance. We read our client's culture and we read the context of the project before we create any design. We listen and respond to the need of the unique cultural and social values of a brand’s visitor community. Our design incorporates references from the past, marrying them with contemporary influences to make them fresh and to create a platform to the future.
We look forward to discovering your brand story and exploring how together, we can create an authentic experience to empower your brand.
Gaëtane
Belgian Interior Designer and Branding expert, Gaëtane founded her own studio in 2018.
Prior to founding her studio, Gaëtane worked directly for major US brands, serving as Vice President of Creative and Design for Panera Bread, and Global Director of Design for Urban Outfitters, Inc. She led the design process for hospitality and retail projects and provided creative leadership for the brands’ internal teams. Through her experience working with large brands, Gaëtane understands that successful design is measured not only by aesthetic criteria, but also by the quality of operational process and business thinking incorporated within. Prior to her in-house brand experience, Gaëtane was Studio Director at Pompei AD in New York City, an interdisciplinary design firm focusing on creating and reinventing brands.
Gaëtane creates unique designs with a hand-made feel that are relevant to the brand. She listen to her clients’ needs and their creative input. She researches to understand the history and the geography of the space. Then she picks up her pencil and starts the process.
She named her Studio “Gaëtane & Co” because she believe good design is all about collaboration.
EXPERTISE:
BRAND CREATION & RE-INVENTION
EXPERIENCE DESIGN: RETAIL AND RESTAURANT
IDENTITY & BRAND DESIGN: GRAPHIC DESIGN, LOGO DESIGN AND ILLUSTRATION
INTERIOR DESIGN & ARCHITECTURE: RESIDENTIAL
REVIEW From the clients:
“Gaëtane is incredible. She has the ability to design on the fly and is highly creative, yet at the same time she is thoughtful and thorough with her approach - doing her research first about the brand and developing a story that can be portrayed through the customer journey, to then using that as inspiration for the granular details like selecting artwork that complement that story. She helped add sustainability to Just Salad’s design in a very accessible way. She added warmth and a feel-good environment that closely aligns with our mission to make everyday health and sustainability possible. She’s extremely talented and I would love the opportunity to work with her again and again. Finding someone with her design skill is very few and far between.”
Caryl Scobbie - Chief Concept Officer at Just Salad
“Gaëtane is a special talent who can synthesize creative design, branded ingredients and assortment needs into wonderful customer experiences. In working with her, I was exposed to her process from vision through fine detail and retail touchpoints and was impressed at every step. I also find her energy and style inspiring.”
Anthony Bucci - Founder at RevZilla
“We were at a critical inflection point for our brand Juju Supply Co. when we were introduced to Gaëtane. We were taking a mostly online business into the world of retail, increasing eyeballs on the line in a big way. Gaëtane worked with us to re-work our logo, design new packaging, and develop a point of sale system. We are a brand with a big back story that needed to be factored into all of our deliverables and she totally nailed it. She’s the rare designer who goes the extra mile to truly examine how the customer will experience the brand in all of its complexities. Gaëtane has an incredible eye for color, what works together and what doesn’t, and how to present information clearly and beautifully to the consumer, not to mention she has an inner light that you feel the moment you meet her. Gaëtane is a joy to work with and I can’t wait for the next project together.”
Casey Benjamin - Founder at Juju Supply Co.
“It was a pleasure working with Gaëtane throughout the entire project. She brings forward a holistic view on brand identity and how that relates to physical design. Her process includes developing multiple themes with external and internal influences and presenting options so that you have input in the entire design process. She created and worked to a very challenging schedule using agile leadership approaches to help us achieve our deadlines. In addition, we were very comfortable allowing her to lead our team of external consultants, engaging with brand consultants, external architects, and contractors to bring together a comprehensive program that took us from design through construction and brought our shared vision to life.”
Terri Micklin - Director of Construction at Wawa, Inc
“Working with Gaëtane couldn't have been more of a pleasure. She worked through multiple concept design until we all agreed on the perfect design that fit our vision for the company. She did everything - from the logo, to the interior design, to picking tile color and pattern. We couldn't have been happier"
Jake Atkinson - Partner at Human Robot